Judges will assess how effectively data and insight shaped decision-making and performance. Entries should show the link between evidence, action, and outcomes.Clear methodology for gathering and applying insights.Measurable business or user impact.Collaboration between research, product, and design.

Emphasise storytelling with data. Show how insights were uncovered, communicated, and acted upon to improve confidence and reduce risk.Include examples of research influencing product direction.Present data visualisations or frameworks that simplified complexity.Describe how experimentation or feedback loops created improvement.Research summaries or data dashboards.Reports or artefacts connecting insight to decisions.Visual evidence of impact such as charts, outcomes, or case studies