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The Outlook Awards

Product Innovation

Recognises breakthrough products or initiatives that redefine markets, experiences, or possibilities.

Selection criteria

Judges will look for originality, impact, and proof of execution. Entries should demonstrate how innovation delivered tangible outcomes for users, customers, or industry.Novel concepts, models, or technologies with clear purpose.Evidence of user adoption, business impact, or market influence.Execution excellence from idea to delivery.

Entry tips

Bring your innovation to life through story. Explain the 'why,' not just the 'what.' Detail the challenges, trade-offs, and insight that made it possible.Include prototypes, pilots, or MVPs that show evolution.Highlight measurable outcomes such as engagement or market traction.Frame innovation as a response to real human or business need.Product demos, screenshots, or videos.Customer testimonials or pilot results.Documentation of the innovation process or approach